NovaCan Live Seafood gets a fresh new look!
We are excited to launch a great new image; one that we set out to help illustrate and pay tribute to our products’ true heritage and origin. Our waters supply the world with the best seafood available anywhere. We take from there, and give to you, and don’t alter or change the product in any way. Natural, healthy, and sustainable.
The NovaCan Live Seafood logo incorporates a graphic element, inspired by a series of ocean waves, that bridges the gap between the words “Nova” and “Can”. The design incorporates elements from the letter forms themselves to visually tie the two letters together, and to form a horizon from which the Canadian flag can rise like a sun. The logo is designed to evoke not just Nova Scotia and the Ocean, but also be proudly Canadian. The words “Live Seafood” appear beneath, qualifying the name of the company and making it immediately obvious what the nature of the product is.